Sober Curious Collective – Lifestyle Movement Branding
Logo Design & Art Direction
Requirement
Sober Curious Collective, the Australian extension of the popular Sober Curious movement from America, sought a brand design for their social enterprise. Their goal was to create a platform catering to individuals questioning their relationship with alcohol, fostering a community for those inclined towards a sober lifestyle.
Response
The brand design approach centered on encapsulating the essence of curiosity through a cleverly crafted logo, incorporating a question mark by ingeniously flipping the 'S' in the wordmark. Leveraging a vibrant visual language featuring lifestyle photography focusing on outdoor settings and a health-conscious way of life, the design aimed to resonate with the target audience.
Outcome
The strategic branding efforts successfully established a connection with the audience, resulting in the Sober Curious Collective amassing a combined platform of 40,000 followers across various social media channels. The design not only encapsulated the essence of the movement but also fostered engagement and community growth, effectively representing a lifestyle choice focused on wellness and moderation.
Created with Brand Strategy Agency Truly Deeply
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