Assorted Tilda & Cacao chocolate bars with decorative packaging on a brown background.

Tilda & Cacao

Branding, Illustration & Packaging Design

Requirement

Tilda & Cacao is a consciously crafted chocolate brand specialising in stone ground nib-to-bar chocolate. First launched in 2018, it aimed to develop a comprehensive brand identity reflecting its artisanal creations, versatile for both packaging and the potential for chocolate café. They realised their dream opening the café in 2020 after the lockdowns and the success of their chocolate bars.

Response

Creating an encompassing brand identity was the core focus. The project entailed crafting a logo, defining a vibrant colour palette, developing a unique illustration style, and selecting fitting typography. To visually communicate product information, custom iconography was created. A suite of packaging designs, meticulously handcrafted akin to the chocolates themselves, was curated. Each package design was infused with custom illustrations, mirroring the distinctive taste and ingredients of the chocolates.

Outcome

The unified brand identity seamlessly integrated into packaging and café, telling a compelling story of artisanal craftsmanship and natural ingredients. Custom iconography clarified product details, while handcrafted packaging mirrored the care invested in the chocolates. This cohesive identity boosted Tilda & Cacao's presence, resonating with its values and enhancing market appeal, leading to increased customer engagement and loyalty.

Round sign with "Tilda & Cacao" text attached to a building, surrounded by green foliage.
Tilda & Cacao Island Mylk chocolate bar on shredded coconut background, featuring colorful abstract packaging and labels indicating organic, raw, and handcrafted qualities.
Chocolate bar labeled "Tilda & Cacao, Plain & Simple 80%," surrounded by cocoa nibs on a marble surface.

Thoughtful, totally compostable design

Packaging inspired by flavours

Tilda & Cacao chocolate bar "Rainforest Rarity," featuring a fruity Davidson Plum blend with 73% raw cacao, surrounded by scattered fruit powder and cacao nibs on a surface.
Tilda & Cacao Anise Forest chocolate bar packaging with a branch of green leaves on a white background.
Tilda & Cacao chocolate bar labeled 'Tropical Oasis' with coconut, finger lime, and coconut crunch, surrounded by dried fruit and coconut pieces on white marble surface.
Chocolate bar labeled 'Tilda & Cacao' on a marble surface with cacao nibs and powder scattered around.
Tilda & Cacao Botanic Bliss chocolate bar with lemon myrtle and macadamia, surrounded by macadamia nuts and green leaves on a marble surface.
Chocolate bar labeled 'Tilda & Cacao Lake Salt Crunch' on a marble surface with cacao nibs scattered around.
Two chocolate bar packages from Tilda & Cacao labeled "Rainforest Rarity." The packaging is colorful with abstract leaf and fruit designs. One package is showing the front and the other the back with nutritional information.
Colorful chocolate bars arranged in a row with botanical themed packaging on a marble surface, accompanied by decorative leaves and nuts. The prominent label reads "Tilda & Cacao Botanic Bliss."

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