Sparkways — Youth NFP Education Rebrand
Branding, Brand Guidelines & Templates
Requirement
Sparkways, a longstanding educational not-for-profit with a 137-year legacy, faced the challenge of modernising while preserving its rich history. Tasked with supporting early learning and youth services across Melbourne and Australia, they sought a brand refresh to adapt to changing times while staying true to their heritage.
Response
Engaged by Sparkways (formerly TRY Australia), spearheaded a comprehensive brand refresh, focusing on brand identity, iconography, brand guidelines, and collateral. The aim was to encapsulate the essence of sparking educational journeys for children and young people.
Outcome
The comprehensive brand overhaul for Sparkways resulted in a dynamic identity, including a redesigned logo and adaptable brand language. The new brand direction successfully unified Early Learning and Youth Services while maintaining coherence. The logo's hidden storytelling elements and detailed brand guidelines empowered stakeholders to embrace and communicate the brand's essence effectively, resonating across diverse audiences from preschoolers to corporate partners.
Work completed with Storyfolk Studio
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