Change Coffee – Social Enterprise Branding
Logo Design, Packaging & Visual Language
Requirement
Change Coffee, a social enterprise by World Vision, aimed to establish a compelling brand identity. They sought a design that would reflect their mission of empowering women through various programs while standing out in the market.
Response
Crafting an iconic brand mark was at the core of our design strategy. We intricately wove the letters 'change' into a symbolic peace sign, ensuring both legibility and visual impact. Leveraging this mark, our visual language incorporated regional-inspired patterns and bold accent colors, creating a distinctive and captivating brand presence.
Outcome
The branding for Change Coffee resulted in a distinct and impactful identity that effectively communicated its commitment to social empowerment and sustainability. This new design connected consumers with the brand's mission, fostering support for global initiatives empowering communities. By aligning the brand with its cause, Change Coffee successfully showcased how enjoying quality coffee could drive positive global change.
Work completed with brand strategy by Truly Deeply
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