Alto Health — Sydney General Practice
Branding & Website Design
Requirement
Alto Health aimed to redefine medical care, placing people at the forefront of their approach and emphasising innovation at its core. To distinguish itself from other General Practices, the branding needed to effectively communicate this unique focus.
Response
The name "Alto" draws inspiration from the clouds, particularly the altocumulus formation. Just as these clouds embody dynamism and complexity through their interconnectedness, health itself comprises numerous interrelated components. Reflecting this, the brand mark subtly weaves the letters A L T O into a gentle cloud formation, maintaining this approach across all facets of the brand identity. From the brandmark's design to the gentle curves of the practice's architectural walls and the fluid forms found in digital and print applications, this methodology seamlessly permeates throughout every touchpoint.
The branding has gone on to win awards in the Melbourne Design Awards and further recognition in the Victorian Premiers Design Awards.
Deliverables: Creative Direction, Branding, Logo Design, Visual Brand Language Design, Website Design, Custom Iconography, Custom Illustration, Print Collateral, Signage
Redefining Medical Care
Other Work
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![Graphic Design and branding suite for Alto Health applied to digital and print]()
Alto Health – Branding & Website Design for Sydney based General Practice
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