Snow Kids – eCommerce Store
Branding & Visual Language
Requirement
To create an engaging online store brand catering to both parents and children, centered around the theme of snow gear. Snow Kids needed to evoke the essence of making cherished family memories while maintaining an aspirational and visually appealing aesthetic inspired by the Alps.
Response
We developed a brand with an elegant yet playful quality, drawing inspiration from the carving patterns formed while skiing down snowy mountains. The brand mark was meticulously crafted to resemble these ski tracks, incorporating custom letters influenced by Nordic minimalism, presenting simplified shapes. Additionally, we designed a secondary motif featuring the SK monogram, cleverly linking it to the primary wordmark, symbolizing a snowflake and a child at play.
Outcome
The resulting visual language portrayed a simplified yet textured illustration of a snowball, striking a balance between playfulness and elegance to resonate with the audience. The brand successfully conveyed a sense of quality and appealed to both parents and children, fostering an emotional connection rooted in the joy of family snow adventures while maintaining an aspirational allure inspired by the snowy Alps.
Work completed with brand strategy by Truly Deeply
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