Shift gif animation minimal shapes

Shift Australia Not-for-profit Branding

Logo Design, Icon Suite & Animation

Requirement

Shift, a non-profit organization focusing on programs for positive social impact, sought assistance in refining their branding and creating a website to expand their outreach. They lacked visual assets and needed a clear, concise language to represent their multifaceted programs effectively.

Response

Conducting a comprehensive brand workshop, we collaborated with Shift to streamline their messaging. Utilizing 'Shift' as a focal point followed by succinct descriptive text segments, we crafted a simplified yet impactful representation of their goals. Despite a lack of visual resources, we developed a graphical direction that extended to animations, infographics, and their website.

Outcome

Equipped with user-friendly templates and infographics, Shift gained the ability to generate consistent, on-brand communication materials internally. Post rebranding, they witnessed remarkable progress nationally and internationally, securing funding grants and significantly increasing participant engagement. Notably, they successfully expanded their programs into Melbourne schools, demonstrating the scalability and effectiveness of their newly established brand identity.

Created with Storyfolk

group of shift people meeting for food
Shift animated stills from gif
Shift iphone website design infographics and iconography shown on screens
Shift website hmepage
Shift iconography suite design
Shift branded panel green and purple split the design

Say Hello!

Looking for a freelance graphic designer to collaborate with? I’d love to hear from you.

Other Work

View All