Branded visuals for childrens snack Phyco Health's sea straps. Illustration and typography with playful messaging shown alongside vibrant colourful packaging design.

Phyco Health: Eco-Conscious & Healthy Kids' Snacks Packaging

Packaging & Sub Brand Aesthetic

Phyco Health needed a sub brand visual language and packaging for their new product, sea straps, targeting eco-conscious parents while maintaining their appeal to adults. They sought a design that seamlessly integrated with their existing brand while introducing vibrant pop colors and playful illustrations to attract children.

Requirement

Response

We embarked on a creative journey, crafting a visual identity that bridged Phyco's adult-oriented branding with the eco-consciousness needed to engage parents and appeal to children. Through careful consideration of typography, illustrations, and color palette, we created a cohesive and eye-catching design that captured the essence of the sea and the product's nutritional benefits.

Outcome

The resulting packaging and visual language not only resonated with Phyco's target audience but also stood out on the shelves, drawing attention to the product's unique blend of real fruit and ocean nutrition. By seamlessly blending elements of sophistication with playful charm, we helped Phyco establish a distinct sub brand that appealed to both adults and children, ultimately driving sales and brand recognition.

Child playing in ball pit along with brand messaging reading 'tasty healthy choice for kids and eco conscious parents'
Illustration and icons showing the packagings health benefits. Brand messaging reads 'loaded with essential nutrients'
Image of ocean and seaweed with playful typography that reads 'sustainable cultivated Shoal Haven NSW'
Packaging design for the healthy childrens snack food by Phyco Health. The scene is vibrant with fruit and seaweed surrounding the playful and eye catching design.


Sea fruit straps combine real fruit goodness with ocean nutrition, including marine protein, vitamin B12, iron, and iodine. Produced on the pristine South Coast of NSW, we aim for a sustainable future from the sea.

Flat artwork for the packaging design for Phyco Health. Die line and colourful design, illustrations and unique typography shown.

Say Hello!

Looking for a freelance graphic designer to collaborate with? I’d love to hear from you.

Other Work

View All