Open Galactic – Space Technology
Innovative brand design
Requirement
Saber Astronautics, the open-source force behind Open Galactic, needed a brand. In response to Open Galactic's need for a robust brand identity reflecting their bold, progressive, and collaborative spirit in the rapidly growing space industry, we developed a dynamic brand system.
Response
We created a forward-thinking, innovative logo for Open Galactic. The animated rings in orbit symbolized dynamic collaboration, revealing data and text to convey the essence of open source. The strategic use of color became a standout feature, appealing simultaneously to the tech world and government sectors. Inspired by the vibrancy of "young stars," the palette reflected the intense blue hues seen when observing Earth from space.
Outcome
Since the brand's launch, Open Galactic has evolved into a thriving online community, uniting space enthusiasts globally. They've successfully launched BlueWalker, a massive 693-square-feet communication probe in low Earth orbit. The branding achieved remarkable recognition, winning a Gold Award in the Australian Design Awards' Technology Branding Category and two silver awards in the Melbourne and Sydney Design Awards.
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