3 branded panels showing the visual execution for the record company Inner Sauce. Left to right: Posters, logo and record album cover design

Melbourne Vibes: Inner Sauce Records' Vibrant Branding

Branding, Logo Design, Advertising & Art Direction

Requirement

Inner Sauce Records, a Melbourne-based brand, sought a dynamic visual identity encompassing logo design, animation, merch, posters, and event advertising. The challenge was to create a brand aesthetic reflecting the essence of sound waves while incorporating Melbourne's street vibe with a touch of elegance.

Response

A dynamic logo was crafted featuring two 'n's in "inner sauce" symbolizing sound waves, brought to life through animation. A Melbourne-inspired aesthetic was curated, employing black and white with pops of color, street-style photography, and bold typography. The design captured the essence of the brand's identity, blending urban energy with sophistication.

Outcome

Despite setbacks during their inaugural year due to COVID-19 lockdowns, Inner Sauce Records persevered. Upon reopening, the brand made a significant impact, touring nationally with celebrated talent. The vibrant visuals and cohesive branding helped Inner Sauce Records stand out in the music scene, attracting attention and fostering a strong connection with audiences across the country.

Collab w KJ

Animated logo design for Inner Sauce Records, logo is symbolic of wave forms and through movement the two n's in the brandmark animate to various shapes.
Tee Shirt merch design for Inner Sauce Records showing the progression through forms of the n
Record cover design for Inner Sauce Records lay on timber side table. The design of the album cover is bold typography with an interesting grid layout design.
Tote bag merch design for Inner Sauce Records showing the dynamic brandmark and dynamic typography in a modern stacked design
Event advertising visuals shown on mobile phone. Photography is very stylised urban Melbourne vibe
Laptop on 80's style leather brown couch, showing event advertising for Inner Sauce Records with bold typography and colours
Melbourne Urban event posters for Inner Sauce Records, bold typography in combination with high contrast colours.

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