McKinnon Institute for Political Leadership Branding
Logo Design, Visual Language & Brand Guide
Requirement
The challenge lay in crafting a brand identity for the McKinnon Institute, an education program fostering non-partisan political leadership. The task demanded seamless integration with the established brands of Monash University and the Susan McKinnon Foundation. The primary objectives were to create a visually compelling brand identity, including a logo and a cohesive visual language system.
Response
Our team embarked on developing a brand identity that harmonised with the esteemed affiliations of Monash University and the Susan McKinnon Foundation. Employing a robust grid system, we curated an impactful visual identity, accentuated by evocative photography and powerful typography. This approach aimed to resonate with the program's ethos of collaborative learning and inclusive leadership.a
Outcome
The outcome was a dynamic brand identity that encapsulated the essence of the McKinnon Institute—a non-profit, non-partisan organization dedicated to enhancing political leadership effectiveness. This new brand identity seamlessly intertwined with the established institutions, fostering a strong sense of credibility and synergy. The grid-based design, accompanied by inspiring visuals and commanding typography, conveyed the essence of collaborative leadership, steering the program towards a more engaging and impactful future.
Created with Brand Strategy Agency Truly Deeply
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