Laureate – Property Development Brand illustrations Shown in framed poster

Laureate – Property Development Brand & Brochure

Branding, Illustration & Sales Book Design

Requirement

Laureate, the third building at the Parc Vue development in Bundoora, required a strategic shift in marketing approach from the initial release. Understanding the diverse local and overseas markets was crucial to tailor the campaign effectively.

Response

Drawing from insights gathered during the original campaign, we revamped the visual style by employing illustrations in a more sophisticated manner. Shifting from vibrant and youthful designs to a refined monotone blue palette with silver accents, our focus was to resonate with the more mature audience, particularly targeting the overseas investment and local downsizer markets.

Outcome

The outcome was a striking array of marketing materials adorned with tasteful and sophisticated illustrations. This strategic alteration in design significantly streamlined the sales process, capturing the attention of the refined market segment. Consequently, it facilitated an efficient sales journey, culminating in successful closures that aligned seamlessly with the preferences of the discerning market.

Work completed with Tomorrow.

Laureate – Property Development Brand building renders for Brochure
Laureate – Property Development Brand logo design, detail shot of silver foil on brochure
Laureate – Property Development Hardcover Book with Silver Foil
Brochure internal Spread for Laureate – Property Development
Brochure internal Spread for Laureate – Property Development, Render and typography as hero
Illustration for Laureate – Property Development at Parc Vue
Render of Laureate – Property Development

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