In three key stages—strategy, design, and rollout—we delved into the global insurance market, with a focus on South-East Asia, creating a campaign promoting healthier lifestyles. Our design strategy, centered on personalization through the Myers-Briggs framework, aligned with diverse audience aspirations. In the design phase, we revamped Chubb LifeBalance's brand, incorporating Chubb's guidelines for a simplified, friendly aesthetic with bespoke illustrations, especially tailored for the Southeast Asian audience.